Key performance indicators can be used to monitor the efficiency of production, identify areas where improvements could be made, and monitor the effects of any management changes. Their use in the beef sector is increasing, however the evidence behind which performance indicators are most useful in achieving overall enterprise success is limited. A collaborative project between The University of Nottingham and the Agriculture and Horticulture Development Board (AHDB) Beef and Lamb aims to investigate the relationships between key performance indicators and enterprise success using focus group discussion, data analysis and simulation modelling.

Sarah Hewitt -

Martin Green - Professor of Cattle Health and Epidemiology

Chris Hudson - Clinical Associate Professor in Dairy Health and Production, School of Veterinary Medicine and Science, University of Nottingham